How to use LinkedIn strategically

As a logistics professional, LinkedIn can be an incredibly powerful tool to help you network, find job opportunities, and establish your professional brand. LinkedIn is the world’s largest online professional network, with over 800 million members from 55 million registered companies across 200 countries. That means there are endless networking opportunities on the platform.

If you are not on LinkedIn, you are probably missing out. LinkedIn can aid you in a wealth of ways. For example, you can connect with employers and land your dream job or fine-tune your skills by networking with industry leaders.

But of course, this is easier said than done. In actuality, using LinkedIn strategically can be a daunting task for even the most seasoned logistics professional. That is why this Tschudi Infobank article is dedicated to help you get the most out of your activities on LinkedIn.
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Here are eight tips on how to get the most out of your LinkedIn profile:

1. Optimize your profile:

Make sure your profile is complete and up-to-date. This includes a professional profile picture, a headline that reflects your area of expertise, and a summary that highlights your skills and experience. Be sure to include relevant keywords that will make it easier for recruiters and potential connections to find you.

2. Connect with relevant people:

Connect with colleagues, industry peers, and potential clients or employers. You can also join groups related to the logistics industry to expand your network.

3. Engage with your connections:

Share relevant content, comment on others' posts, and participate in group discussions. This will help you establish your professional brand by building relationships with your connections and potentially attracting onlookers.

4. Get endorsements:

Having colleagues endorse your skills adds credibility to your LinkedIn profile. The best way to get more endorsements is by endorsing your colleagues and friends as they will hopefully return the favour. Sharing is caring!

5. Follow companies:

Follow logistics companies that interest you to stay up-to-date on their latest news, job postings, and industry trends. You can start by following the Tschudi Logistics page on LinkedIn.

6. Use LinkedIn for research:

Use the search function to research companies and individuals that interest you. You can also use LinkedIn to gather information about job openings, company culture, and industry news.

7. Consider publishing content:

If you have something valuable to share, consider publishing a post or an article on LinkedIn. This can help you establish yourself as a knowledgeable though tleader in your industry. On the Tschudi Logistics page, we often post content detailing our latest projects or job openings.

8. Be professional:

LinkedIn is a professional networking site, so make sure your interactions reflect that. Avoid controversial or inappropriate topics, and always be respectful and courteous.
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Why should you be on LinkedIn?

In this day and age, we often look for information about others online long before we meet them. With a strong LinkedIn profile, you ensure that employers, potential colleagues, and anyone else gets the best possible first impression of you and your professional capabilities.

Finally, as a member of the logistics industry you ought to be connected to the biggest logistics networks on LinkedIn. These include Project Logistics Alliance, Project Cargo Network, CLC Projects Network, and Cross Ocean.

By following these tips, you can maximise the benefits of using LinkedIn. Best of luck in your networking and job search endeavours!

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